/* ==========================================================================
   Storefront showcase pages (A/B/C) — shared marketing chrome.
   Namespace .tv  ·  brand tokens: --vxm-dark #1A1A1A, blue #477ECF, teal #7FD2CD.
   The embedded store itself is styled by storefront-demo.css (.sfx).
   ========================================================================== */
.tv {
  --tv-blue:#477ECF; --tv-teal:#7FD2CD; --tv-dark:#1A1A1A;
  --tv-ink:#1A1A1A; --tv-muted:#5b6470; --tv-line:#e7eaf0; --tv-soft:#f5f7fb;
  --tv-radius:16px; --tv-shadow:0 14px 40px rgba(20,30,55,.10),0 2px 6px rgba(20,30,55,.05);
  --tv-maxw:1180px;
  font-family:Montserrat,system-ui,sans-serif; color:var(--tv-ink); -webkit-font-smoothing:antialiased;
}
.tv *,.tv *::before,.tv *::after{box-sizing:border-box}
.tv__wrap{max-width:var(--tv-maxw);margin:0 auto;padding:0 24px}
.tv__wrap--wide{max-width:1320px}
.tv__section{padding:76px 0}
.tv__section--tight{padding:48px 0}
.tv__eyebrow{display:inline-block;font-size:12px;font-weight:700;letter-spacing:2.5px;text-transform:uppercase;color:var(--tv-blue);margin:0 0 14px}
.tv__h2{font-size:clamp(26px,1.6vw + 16px,38px);line-height:1.15;font-weight:800;letter-spacing:-.5px;margin:0 0 16px}
.tv__lead{font-size:18px;line-height:1.6;color:var(--tv-muted);max-width:660px;margin:0}
.tv__center{text-align:center}
.tv__center .tv__lead{margin-left:auto;margin-right:auto}

/* buttons */
.tv__btn{display:inline-flex;align-items:center;gap:8px;font-weight:700;font-size:16px;line-height:1;padding:16px 28px;border-radius:999px;text-decoration:none;transition:transform .15s ease,box-shadow .15s ease,background .15s ease;border:2px solid transparent;cursor:pointer}
.tv__btn--primary{background:var(--tv-teal);color:#08312e;box-shadow:0 10px 26px rgba(127,210,205,.45)}
.tv__btn--primary:hover{transform:translateY(-2px);box-shadow:0 16px 34px rgba(127,210,205,.55)}
.tv__btn--ghost{background:transparent;color:#fff;border-color:rgba(255,255,255,.35)}
.tv__btn--ghost:hover{border-color:#fff;background:rgba(255,255,255,.06)}
.tv__btn--dark{background:var(--tv-dark);color:#fff}
.tv__btn--dark:hover{transform:translateY(-2px);box-shadow:0 14px 30px rgba(20,30,55,.25)}

/* ---------- HERO (dark) ---------- */
.tv__hero{background:radial-gradient(1200px 600px at 70% -10%,#243049 0%,transparent 60%),var(--tv-dark);color:#fff;overflow:hidden}
.tv__hero-inner{padding:66px 0 30px;text-align:center}
.tv__hero-eyebrow{color:var(--tv-teal)}
.tv__hero h1{font-size:clamp(34px,3vw + 16px,58px);line-height:1.03;font-weight:800;letter-spacing:-1.4px;margin:0 auto 18px;max-width:16ch;color:#fff}
.tv__hero p.sub{font-size:19px;line-height:1.55;color:rgba(255,255,255,.78);margin:0 auto 26px;max-width:620px}
.tv__hero-actions{display:flex;flex-wrap:wrap;gap:14px;justify-content:center;margin-top:8px}

/* ---------- preset chip row ---------- */
.tv-chips{display:flex;flex-wrap:wrap;gap:8px;justify-content:center;max-width:900px;margin:0 auto 8px}
.tv-chip{font-size:13px;font-weight:700;letter-spacing:.02em;color:rgba(255,255,255,.82);background:rgba(255,255,255,.06);
  border:1px solid rgba(255,255,255,.16);border-radius:999px;padding:9px 16px;cursor:pointer;transition:.16s;white-space:nowrap}
.tv-chip:hover{background:rgba(255,255,255,.12);color:#fff}
.tv-chip.on{background:var(--tv-teal);color:#08312e;border-color:var(--tv-teal)}
.tv-chip .tg{font-size:10px;opacity:.6;margin-left:6px;text-transform:uppercase;letter-spacing:.1em}
.tv-hint{font-size:13px;color:rgba(255,255,255,.55);text-align:center;margin:18px 0 0;font-weight:600}
.tv-hint b{color:var(--tv-teal)}
/* auto-caption ticker (narrates the self-playing showreel) */
.tv-ticker{display:inline-flex;align-items:center;gap:8px;min-height:20px;margin:20px auto 0;font-size:14px;font-weight:700;letter-spacing:.02em;
  color:var(--tv-teal);opacity:0;transition:opacity .3s ease;text-align:center}
.tv-ticker.show{opacity:1}
.tv-ticker::before{content:"";width:7px;height:7px;border-radius:50%;background:var(--tv-teal);box-shadow:0 0 0 0 rgba(127,210,205,.6);animation:tv-pulse 1.6s infinite}
@keyframes tv-pulse{0%{box-shadow:0 0 0 0 rgba(127,210,205,.5)}70%{box-shadow:0 0 0 7px rgba(127,210,205,0)}100%{box-shadow:0 0 0 0 rgba(127,210,205,0)}}
@media(prefers-reduced-motion:reduce){.tv-ticker::before{animation:none}}

/* ---------- store frame (browser chrome around .sfx) ---------- */
.tv-frame{max-width:1180px;margin:26px auto 0;border-radius:16px 16px 18px 18px;overflow:hidden;
  box-shadow:0 40px 100px rgba(0,0,0,.5),0 0 0 1px rgba(255,255,255,.06);background:#fff}
.tv-frame-bar{display:flex;align-items:center;gap:8px;padding:11px 16px;background:#e9ecf2;border-bottom:1px solid #d9dee7}
.tv-frame-bar .dots{display:flex;gap:6px}
.tv-frame-bar .dots span{width:11px;height:11px;border-radius:50%;background:#c4ccd8}
.tv-frame-bar .url{margin:0 auto;font-size:12px;font-weight:600;color:#6b7488;background:#fff;border:1px solid #d9dee7;border-radius:999px;padding:5px 16px;font-family:Montserrat,sans-serif}
.tv-frame-bar .url b{color:#1a1a1a}
.tv-frame .sfx{min-height:520px}

/* ---------- stat band ---------- */
.tv-stats{display:grid;grid-template-columns:repeat(4,1fr);gap:20px;text-align:center;margin-top:44px}
.tv-stat b{display:block;font-size:clamp(28px,3.4vw,44px);font-weight:800;letter-spacing:-1px;color:var(--tv-dark);line-height:1}
.tv-stat span{display:block;font-size:13px;font-weight:600;color:var(--tv-muted);margin-top:8px;letter-spacing:.02em}
.tv-stat b .inf{font-size:.7em}

/* ---------- feature grid ---------- */
.tv-band-soft{background:var(--tv-soft)}
.tv-grid{display:grid;grid-template-columns:repeat(3,1fr);gap:20px;margin-top:44px}
.tv-grid--4{grid-template-columns:repeat(4,1fr)}
.tv-feat{background:#fff;border:1px solid var(--tv-line);border-radius:var(--tv-radius);padding:24px;transition:transform .15s ease,box-shadow .15s ease,border-color .15s ease;text-decoration:none;color:inherit;display:block}
.tv-feat:hover{transform:translateY(-3px);box-shadow:var(--tv-shadow);border-color:transparent}
.tv-feat--dark{background:linear-gradient(135deg,#1f2a44 0%,var(--tv-dark) 100%);color:#fff;border:none}
.tv-feat-ico{width:44px;height:44px;border-radius:12px;background:rgba(71,126,207,.12);color:var(--tv-blue);display:grid;place-items:center;margin-bottom:16px}
.tv-feat--dark .tv-feat-ico{background:rgba(127,210,205,.18);color:var(--tv-teal)}
.tv-feat-ico svg{width:22px;height:22px}
.tv-feat h3{font-size:17px;font-weight:700;margin:0 0 8px;letter-spacing:-.2px}
.tv-feat--dark h3{color:#fff}
.tv-feat p{font-size:14.5px;line-height:1.55;color:var(--tv-muted);margin:0}
.tv-feat--dark p{color:rgba(255,255,255,.82)}
.tv-feat .lnk{display:inline-flex;align-items:center;gap:6px;margin-top:12px;font-size:13px;font-weight:700;color:var(--tv-blue)}
.tv-feat--dark .lnk{color:var(--tv-teal)}

/* mini swatch strip inside a customization card */
.tv-sw{display:flex;gap:6px;margin-top:14px;flex-wrap:wrap}
.tv-sw span{width:22px;height:22px;border-radius:6px;border:1px solid rgba(0,0,0,.08)}

/* ---------- axis chips (customization explainer) ---------- */
.tv-axes{display:flex;flex-wrap:wrap;gap:8px;margin-top:20px;justify-content:center}
.tv-axis{font-size:13px;font-weight:600;background:#fff;border:1px solid var(--tv-line);border-radius:999px;padding:8px 15px;color:#2a313c}
.tv-axis b{color:var(--tv-blue);font-weight:800;margin-left:5px}

/* ---------- CTA ---------- */
.tv-cta{background:radial-gradient(900px 400px at 50% 120%,#243049 0%,transparent 60%),var(--tv-dark);color:#fff;text-align:center}
.tv-cta h2{color:#fff}
.tv-cta .tv__lead{color:rgba(255,255,255,.78)}
.tv-cta-actions{display:flex;gap:14px;justify-content:center;flex-wrap:wrap;margin-top:30px}

/* ==========================================================================
   Variant B — scrollytelling
   ========================================================================== */
.tvB-step{min-height:78vh;display:flex;flex-direction:column;justify-content:center;padding:40px 0;opacity:.35;transform:translateY(24px);transition:opacity .6s ease,transform .6s ease}
.tvB-step.in{opacity:1;transform:none}
.tvB-step .cap{max-width:520px;margin:0 auto 22px;text-align:center}
.tvB-sticky{position:sticky;top:80px}

/* ==========================================================================
   Variant C — looks gallery
   ========================================================================== */
.tv-filters{display:flex;flex-wrap:wrap;gap:8px;justify-content:center;margin:0 0 28px}
.tv-filter{font-size:13px;font-weight:700;background:#fff;border:1px solid var(--tv-line);border-radius:999px;padding:8px 16px;color:#2a313c;cursor:pointer;transition:.15s}
.tv-filter:hover{border-color:var(--tv-blue)}
.tv-filter.on{background:var(--tv-dark);color:#fff;border-color:var(--tv-dark)}
.tv-looks{display:grid;grid-template-columns:repeat(4,1fr);gap:18px}
.tv-look{border:1px solid var(--tv-line);border-radius:14px;overflow:hidden;cursor:pointer;background:#fff;transition:transform .15s ease,box-shadow .15s ease,border-color .15s ease;text-align:left;padding:0;font:inherit}
.tv-look:hover{transform:translateY(-4px);box-shadow:var(--tv-shadow)}
.tv-look.on{border-color:var(--tv-blue);box-shadow:0 0 0 2px var(--tv-blue)}
/* miniature store thumbnail rendered with the preset's own tokens */
.tv-look-thumb{height:150px;position:relative;overflow:hidden}
.tv-look-thumb .hd{height:26px;background:var(--surface,#fff);border-bottom:1px solid var(--hair,#eee);display:flex;align-items:center;padding:0 10px}
.tv-look-thumb .hd i{font-family:var(--f-serif,serif);font-size:11px;font-weight:600;color:var(--ink,#1a1a1a);font-style:normal}
.tv-look-thumb .hero{height:52px;background:linear-gradient(135deg,var(--brand-1,#aaa),var(--brand-2,#555))}
.tv-look-thumb .row{display:flex;gap:6px;padding:8px 10px;background:var(--bg,#f4f3ef)}
.tv-look-thumb .row .c{flex:1;height:44px;background:var(--hair,#e5e0d5);border-radius:var(--radius,0)}
.tv-look-thumb .row .c::after{content:"";display:block;margin:auto;position:relative;top:50%;transform:translateY(-50%);width:60%;height:6px;background:var(--brand-2,#555);border-radius:3px;opacity:.35}
.tv-look-meta{padding:12px 14px;display:flex;align-items:center;justify-content:space-between}
.tv-look-meta b{font-size:14px;font-weight:700}
.tv-look-meta .tag{font-size:11px;font-weight:700;letter-spacing:.06em;text-transform:uppercase;color:var(--tv-muted)}

/* ---------- responsive ---------- */
@media(max-width:900px){
  .tv-grid,.tv-grid--4{grid-template-columns:repeat(2,1fr)}
  .tv-stats{grid-template-columns:repeat(2,1fr);gap:28px 20px}
  .tv-looks{grid-template-columns:repeat(2,1fr)}
}
@media(max-width:560px){
  .tv__section{padding:56px 0}
  .tv-grid,.tv-grid--4,.tv-looks{grid-template-columns:1fr}
  .tv__hero-actions,.tv-cta-actions{flex-direction:column;align-items:stretch}
  .tv__btn{justify-content:center}
  .tv-frame{border-radius:12px}
}

/* ---------- embedded real kiosk (iframe, ~70% zoom) ---------- */
/* industry switcher — lives ABOVE the demo (in the marketing page, not the
   kiosk) so it never overlaps or blocks the live store. */
.tv-ind-lbl{display:block;font-size:12px;font-weight:700;letter-spacing:2px;text-transform:uppercase;color:rgba(255,255,255,.5);margin:6px 0 12px}
.tv-ind-chips{display:flex;flex-wrap:wrap;gap:8px;justify-content:center;margin:0 auto;max-width:800px}
.tv-ind-chips button{font:600 13px Montserrat,sans-serif;color:rgba(255,255,255,.82);background:rgba(255,255,255,.07);border:1px solid rgba(255,255,255,.16);border-radius:999px;padding:8px 16px;cursor:pointer;transition:.15s}
.tv-ind-chips button:hover{background:rgba(255,255,255,.13);color:#fff}
.tv-ind-chips button.on{background:var(--tv-teal);color:#08312e;border-color:var(--tv-teal)}

/* live caption + "take over" CTA under the demo */
.tv-demo-cta{display:flex;align-items:center;justify-content:center;gap:16px;flex-wrap:wrap;margin:18px auto 0}
.tv-cap{font:600 13px Montserrat,sans-serif;letter-spacing:.04em;color:rgba(255,255,255,.6);min-height:18px}
.tv-takeover{font:700 15px Montserrat,sans-serif;color:#08312e;background:var(--tv-teal);border:0;border-radius:999px;padding:13px 26px;cursor:pointer;transition:.16s;box-shadow:0 8px 24px rgba(127,210,205,.28)}
.tv-takeover:hover{transform:translateY(-1px);box-shadow:0 12px 30px rgba(127,210,205,.4)}
.tv-takeover.taken{background:rgba(255,255,255,.1);color:rgba(255,255,255,.55);box-shadow:none;cursor:default;transform:none}

/* smaller demo box (width + height) — the store zoom (scale .7) is unchanged */
.tv-frame--kiosk{max-width:980px}
.tv-kiosk-wrap{position:relative;width:100%;height:500px;overflow:hidden;background:#0E0E10}
.tv-kiosk{position:absolute;top:0;left:0;width:142.857%;height:142.857%;border:0;
  transform:scale(.7);transform-origin:top left}
@media(max-width:900px){.tv-kiosk-wrap{height:440px}.tv-kiosk{width:200%;height:200%;transform:scale(.5)}}